Blog #2: Photoshopping Ads?

So, you want to know my opinion on the use of Photoshop for ads? Well, I'll tell you this I agree and disagree.. Its difficult to just pick one (kind of like whether or not I wanted to pre-order Pokemon X or Y)

I'm going to point out a few pros and cons about the use of Photoshop, why I believe it should and shouldn't be used for marketing use.

Pros of Photoshop:

- Can make photographs and images look more professional
- Products and editing of them makes it more appealing for the buyer
- Gives the photograph or image a "perfect" look to it

Cons of Photoshop:

- Takes away the natural beauty from the subject or object
- Seems a bit unnatural
-  Some of the alterations that can be done are scary

I don't think that is necessarily a bad thing, its just taking away the "natural" overall feel. I believe that some of the models are real and that they Photoshop them to make them look more appealing. Whether it be to make them appear slimmer, prettier, taller, and also age them. Removing or adding wrinkles, grey hair, and using make-up products for covering up. I don't think that it really matters if their real or not. Either way, they are helping to sell products and it clearly works. I guess that it could be either literal or metaphorical depending on the target audience. Well, still going back to the target audience and the results may vary for them for if we need to protect them or not from this creative license. Where I stand on this matter, I think that it doesn't really matter if an ad is Photo-shopped or not as long as it sells.


Stay tuned for next week's blog update, which I am hoping to write earlier.. Anyway, have a nice rest of your week and the weekend. Peace out! :D

- Kaiden

Blog #1: Mic Mac Mall Gone Wrong (August 22nd 2013)

I believe that the Mic Mac Mall would have a decrease in shoppers due to these ads that portray that girls are more interested in shopping and not as intersted in school at all. For one, not all girls are "shop crazy" or "shoppaholics". Yeah I still think they'd shop there but there were a ton of complaints filed against the Mic Mac Mall. I would not run the campaign, due to being against it and not being gender bias. I believe that the ads are both sexist and insulting towards the female students, since it makes them seem like shopping is all they do, which they don't. Hmm.. that is a very good question.

If the ads had featured both young men and young women, I don't think it would have recieved as much publicity as the other ones. The other ones were targeted at just women and therefore is alot different than if it featured both men and women. Yes, I do believe that the campaign hurt the Mic Mac Mall brand; they spread the ads and the feedback was negative. I feel that the ads still appear a bit sexist since they only feature women, they shouldn't leave out the men. The use of the cartoon stylized pictures on their ads do create a calm and welcoming feeling.

Yes, the Mic Mac Mall should have issued a $5,000 cheque and an apology for what they had done. I would have done the same because it's not right. It it were me in the situation, I'd do everything I could to "fix" it and guarantee the satisfaction and happpiness of the customers. The ads on their Facebook page definitely show stereotyping women.


Anyway that is all for this week, stay tuned for next week's blog entry. Peace out! :) - Kaiden

NOTE: I'm using this blog for my Advertising and Marketing class, just letting some of you know in case their was some confusion. I'll try to post some other stuff later on when I'm in the mood.

The Guy Behind the Blog

Hello there, and welcome to my blog. This is actually the first time that I'm introducing myself on here. The other blog I did which was "50 Instances of Brilliance - The World of Pineapples" was all due to my random obsession with the fruit. In this blog though, it'll be more about me and not my obsession. Here is a little bio of myself. :)

Birth Name: Kyla R. Brant
Preferred Name: Kaiden J. Brant
Age: 23
D.O.B.: January 10th 1990
Gender: Male (Trans FtM)
Occupation: Unemployed