Wednesday, November 13, 2013
Blog #8: Too Much Advertising
Yes, I do believe that there is indeed too much advertising and much of it goes un-noticed due to it being everywhere. Some people get tired of it and think that its unnecessary to have that much. I think that our attention spans are short because we may tend to lose interest and eventually move onto something else. It matters depending what it is and if it proves to be useful to the consumer. Hmm.. well again I'd have to say it depends on what brand it is.
Say for example you take, Intel a company that sells computer processors. Everyone needs one right? Yep, they most certainly do. Intel could reduce their advertising costs by that 9 percent since they don't need to worry about their profits dropping; as everyone will continue to buy computers, which keeps them in demand. I don't think that you're just rambling on, you are trying to get your point across and doing everything in your power to do it. You want to intrigue consumers and get noticed by them in order to be successful. :)
Blog #7: Gotta Make A Great Impression
Oh wow, such an interesting question. Hmm.. Well, I do believe that shock-vertising certainly does more harm than good to the brand due to the fact that it can be offensive, but in some cases its effective which grabs your attention and helps to get the message through. I don't believe that brands should use this approach as it sends both a positive and negative message to the viewers. Yes, it does contribute to the more sensitive issues which are important since they deal with real life experiences such as the ad about anorexia and meth. They are worth the approach as you need to be able to balance out the two, one negative and one positive make the ad when they come together.
I don't think its necessarily wrong to be daring at all, I mean it does make the ad appear both interesting and exciting depending on the said topic. It's not wrong to confront people's sensibilities as they have different views and opinions than you do, in which they may or not be comfortable with. Although, advertising can go too far and the reputation of the brand goes down hill. They do not need to be pushed any further and these are the ads that often tend to be forgotten about and are banned from the public.
Blog #6: A Journey Into My Opinion?
I don't believe that brands should be extolling virtues by being unfaithful, since that's not very good for the company as their cheating with one another; which leads to frustrations and the loss of consumers. Regarding adultery, I do believe that the brand(s) recognize this to be a human behaviour, which we do because we can and it happens regardless. The advertisements that we use may be overly sexual and/or inappropriate to certain viewers but there is a need for the adult audience. Its the difference from an ad that is trying to promote safe sex versus an ad that has to do with a sex hotline or dating site. Know where to draw the line between appropriate and inappropriate and who is your target audience.
Perhaps ads that have to deal with sex would be better suited to a newspaper and or website instead of on a billboard. Whereas an ad all about sexual health would be more acceptable on those billboards which help to avoid offending anyone. Am I right? I think so. :)
Monday, November 11, 2013
Blog #5: Subliminal Advertising
I did not notice the subliminal message that you had inserted in that last sentence and I don't know if I will.. :/
I think that its a bit of both. It is clever since you don't necessarily have to see the entire brand to know if its Coca-Cola or not, you just know. The thought of drinking a Coke does sound rather appetizing as well. I think that subliminal advertising does indeed work as it encourages us to buy their products and yes I do believe that some people do have too much time on their hands when pictures of nudes and naughty bits are included.
I think that its a bit of both. It is clever since you don't necessarily have to see the entire brand to know if its Coca-Cola or not, you just know. The thought of drinking a Coke does sound rather appetizing as well. I think that subliminal advertising does indeed work as it encourages us to buy their products and yes I do believe that some people do have too much time on their hands when pictures of nudes and naughty bits are included.
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