Blog #7: Gotta Make A Great Impression

Oh wow, such an interesting question. Hmm.. Well, I do believe that shock-vertising certainly does more harm than good to the brand due to the fact that it can be offensive, but in some cases its effective which grabs your attention and helps to get the message through. I don't believe that brands should use this approach as it sends both a positive and negative message to the viewers. Yes, it does contribute to the more sensitive issues which are important since they deal with real life experiences such as the ad about anorexia and meth. They are worth the approach as you need to be able to balance out the two, one negative and one positive make the ad when they come together.

I don't think its necessarily wrong to be daring at all, I mean it does make the ad appear both interesting and exciting depending on the said topic. It's not wrong to confront people's sensibilities as they have different views and opinions than you do, in which they may or not be comfortable with. Although, advertising can go too far and the reputation of the brand goes down hill. They do not need to be pushed any further and these are the ads that often tend to be forgotten about and are banned from the public.