I did not notice the subliminal message that you had inserted in that last sentence and I don't know if I will.. :/
I think that its a bit of both. It is clever since you don't necessarily have to see the entire brand to know if its Coca-Cola or not, you just know. The thought of drinking a Coke does sound rather appetizing as well. I think that subliminal advertising does indeed work as it encourages us to buy their products and yes I do believe that some people do have too much time on their hands when pictures of nudes and naughty bits are included.
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