I don't believe that brands should be extolling virtues by being unfaithful, since that's not very good for the company as their cheating with one another; which leads to frustrations and the loss of consumers. Regarding adultery, I do believe that the brand(s) recognize this to be a human behaviour, which we do because we can and it happens regardless. The advertisements that we use may be overly sexual and/or inappropriate to certain viewers but there is a need for the adult audience. Its the difference from an ad that is trying to promote safe sex versus an ad that has to do with a sex hotline or dating site. Know where to draw the line between appropriate and inappropriate and who is your target audience.
Perhaps ads that have to deal with sex would be better suited to a newspaper and or website instead of on a billboard. Whereas an ad all about sexual health would be more acceptable on those billboards which help to avoid offending anyone. Am I right? I think so. :)
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